Freddie Matthews writes from London: 31 year old, Armando Christian Perez is better known by his stage name of Pitbull. He’s an American rapper from Miami: a songwriter, actor, record producer and also a No.1 seller.
What makes Pitbull stand out from all of the ever so slightly cheesy remixer-cum-producer rappers is one particular song from 2011 called Give Me Everything, featuring Ne-Yo, Afrojack and Nayer. If you heard any CHR (Contemporary Hit Radio) in 2011 then you will almost definitely have heard this song. Released in March 2011, Give Me Everything became Pitbull’s first US and UK No.1 single. A pretty amazing feat by any artist’s standards, let alone by one who had taken so long to achieve such massive success. The song went on to sell over 8 million copies worldwide and the video has been viewed in excess of 271 million times. Not bad eh? It’s pretty much because of this one song that Pitbull’s music career is firmly back on the music industry map, as his record sales would hardly have been described as impressive until 2011.
This new and 7th Pitbull album, Global Warming, features a heavyweight cast of seriously successful and star-filled names, including: TJR; Christina Aguilera; Chris Brown; Usher; Jennifer Lopez; The Wanted; Enrique Iglesias and Havana Brown. Most of those names should be familiar to you, as between them we’re talking multi-millions of records sold, and all Pitbull really needs is one more elusive single to take the worldwide audience by storm and then this 7th album will be promoted back onto a worldwide platform and will sell by the truckload. I wonder if, with all of these big names, Pitbull is just hoping that his new set of fans will buy the album regardless of waiting for a hit?
Don’t Stop The Party is VERY Pitbull, featuring TJR. Pitbull likes to make his whole life sound like one big party. I can hear this song being a big hit in dodgy Moscow strip clubs, but there’s no way on this planet that you’ll hear it played in the far cooler London, New York or Berlin; and what’s with the over repetitive chorus? All of Pitbull’s songs sound too samey: Back In Time may well have been featured in the all-new Men In Black 3 film but someone somewhere didn’t deem it good enough for inclusion in the Official Movie Soundtrack cd … enough said. Have Some Fun just sounds wrong by featuring the British boy/man band sensation The Wanted. It’s a very strange collaboration and I’m not too sure it’s doing anything for The Wanted’s credibility either. OK, it will get them to another audience and vice versa for Pitbull but The Wanted and hip-hop aren’t ever meant to be spoken of in the same sentence. It’s aural agony: Hope We Meet Again is promising with Chris Brown on vocals but then Pitbull comes in and raps all over the song and just spoils it. I do like Feel This Moment, featuring Christina Aguilera. It’s one of the songs that just about ‘does’ work for Pitbull, despite his insistence that he’s Mr. Worldwide, which is rather teenage for most but may well still be very popular at end of term school discos. A-Ha will make a fortune from the sample used from their song Take On Me.
Global Warming won’t break any records and it definitely won’t win Pitbull a Grammy or a Brit Award but where he lacks talent he more than makes up for that with one huge former hit and a shed load of big names backing him up.
You may not think enough of this album to want to download it but you will certainly hear it played in every cheesy bar and club around the world. That’s just an unfortunate fact.
I would suggest you don’t play the 56 minutes of Global Warming to your kids because whenever Pitbull lacks a clever lyric he more than makes up for it with unimaginative expletives and ‘lots’ of them.
It’s all too predictable I’m afraid.