Ad Men Told To Keep Their Volume Down. Why Stop There?
November 22, 2009
Rejoice! Finally, someone in the Broadcasting Committee on Advertising Practice – yes, there is such a committee in Britain and, yes, it monitors TV ads – has realised that there is something seriously wrong with all the adverts on TV, i.e. that the level of sound in them is much louder than in the programmes themselves. You know, when you have to turn the volume down during commercial breaks because the sound is simply way too loud. Way, way too loud. And the message that is conveyed in this loud manner, let us be blunt about it, is usually not very exciting. It is about some fizzy drink being, well, fizzy basically, or about some cheap looking car being as good as a limousine, or it is about some ready meals, or chocolates, or beer, or shampoo all being great and tasty and wonderful. So...
On TV Addicts. And Ads That Often Make No Sense
September 26, 2009
I always know when I meet people who watch too much television: the strange glare in their eyes, the clichéd phrases they use, the weird logic they apply to most things and, of course, the way they ask, casually, if you have seen this programme or that on the box the day or the week before. This last thing comes to them naturally, as they actually believe that programmes on the box are as good a subject as any to discuss with others. Just like the weather, football or relationships. You may also spot a TV addict by their rather strange sense of humour, shaped by appalling TV comedies and shows. And you will find that TV fanatics tend to use the phrases that are devised by admen who think that anything ‘catchy’ would remind people about the product they are plugging. Just like that...
Do Ads In Newspapers Influence Their Editorial Contents? Of Course They Do
September 24, 2009
Have you ever wondered whether advertising influences newspaper reporting? Would newspapers, for example, really go after, say, big banks and big retailers that regularly place ads on their pages? Because, as you probably know, newspapers make most of their profits from advertising and the cover price does not even pay for the paper they are printed on. Let me tell you about a little experiment I have conducted recently. I bought three leading British national newspapers recently and counted the number of ads, placed in them by banks, mortgage lenders, credit card companies and other financial institutions. You will never guess how many ads I found on their pages. One quality tabloid, for example, carried twenty-nine, yes, twenty-nine substantial adverts of banks and lending companies on its...
The Tricks That Newspapers Use. To Get People Interested
September 7, 2009
R.F.Wilson writes: Newspapers are in trouble. Serious, serious trouble. Readership is falling, as more and more people either switch to the Internet or just do not care anymore and are content with watching the news on the box, mostly while waiting for the sports results at the end of the bulletin. That is why newspapers are desperately trying to woo readers, offering all sorts of freebies like DVD’s and CD’s. I personally could never understand the logic behind it: it is a bit like acknowledging to the world that your paper is not really very good and that an additional incentive is needed to make people buy it. And I am not even mentioning numerous other offers and competitions inside: to win a dream holiday, a house on the seaside, a car or a cash prize. Or how about asking...
Advertising Has To Change. The Time Of Ads For Ad’s Sake And Confusing Messages Is Over
August 22, 2009
Adam Lovejoy writes: Advertising has become an industry that exists mostly for its own sake rather than for the sake of companies that are trying to promote their goods and services. I sometimes have a feeling that advertising agencies live in some fantasy world and have absolutely no idea what was is good for their customers and what is not. There have been loads of adverts, mostly on TV, that contained messages with the names of brands and companies somehow getting lost in all the fancy scenarios. It was basically a case of arts for art’s sake, or rather ads for ads’ sake. The makers of TV ads have become so complacent, so arrogant, so self-centred and so pretentious that they were producing adverts that the businesses in question simply did not need. I would even go as far as...
Ad Men Told To Keep Their Volume Down. Why Stop There?
May 11, 2008
Rejoice! Finally, someone in the Broadcast Committee on Advertising Practice – yes, there is such a committee and, yes, it monitors TV ads – has realised that there is something seriously wrong with all the adverts on TV, i.e. that the level of sound in them is much louder than in the programmes themselves. You know, when you have to turn the volume down during commercial breaks because the sound is simply way too loud. Way, way too loud. And the message that is conveyed in this loud manner, let’s face it, is usually not very exciting. It’s about some fizzy drink being, well, fizzy basically, or about some cheap looking car being as good as a limousine, or it’s about some ready meals, or chocolates, or beer, or shampoo all being great and tasty and wonderful. So...
Do Ads In Newspapers Influence Their Contents? Of Course They Do
April 17, 2008
Have you ever wondered how advertising influences newspaper reporting? Would newspapers, for example, really go after, say, big banks and retailers which regularly place ads on their pages? Because, as you probably know, newspapers make most of their profits from advertising and the cover price doesn’t even pay for the paper they are printed on. Let me tell about a little experiment I have conducted recently. I bought three leading national newspapers and counted the number of ads placed in them by banks, mortgage lenders, credit card companies and other financial institutions. You’ll never guess how many ads I found on their pages. One quality tabloid, for example, carried twenty-nine, yes, twenty-nine substantial adverts of banks and lending companies on its pages. Another newspaper...
Advertisements
We present a parody on life behind the Kremlin walls
Make sure you read everything...
Please make sure that you read all of our back catalogue of articles!
Recommended Sites
Previous posts
- Samantha Cameron Talks Candidly About Her Hubby. And Sort Of Blows The Lid On Him.
- Technorati
- LibDems Pick A Porn Chick As Their Candidate. We Look At Other Options
- Israeli-Palestinian Peace Process? Now What Process Would That Be?
- The Cold War Is Back. But It Not As We Knew It
- More Breaking News. From The Stirring Trouble Team.
- Is There Any Point In Dieting? Nope, None At All
- Winning Hearts And Minds In Afghanistan. Even When They’re Detached From The Bodies
- President Ahmadinejad Reveals Iran’s Official Policy
- A Cynical Look At Life In Britain. And The Stiff Upper Lip
- As The British Press Sells Its Soul To The Devil, We Go Behind The Scenes Of One Newspaper
- From Now On The Met Office Will Express Doubt About Its Own Forecasts
- Pearls Of Wisdom. From The Stirring Trouble Team
- Live Coverage Of The Oscars Proves A Huge Hit. With Dozens Of People
- More Breaking News. From The Stirring Trouble Team
- Mossad Is Thinking Of Going Public. As A Plc
- Who Cares About Elvis Or Who Killed John Kennedy? Aliens Are Running Things Here
- TV Debates Between Party Leaders Will Include Product Placements
- Band Aid: Sir Bob And Friends Do Some Soul Searching
- More Breaking News. From The StirringTrouble Team
- President Zuma: The Man With The Plan
- The New Rich Have No Style, No Class, No Taste. No Anything
- Pearls Of Wisdom: From The Sirring Trouble Team
- About One Pine Tree. And Global Warming Written All Over It
- More Breaking News Items. From The Stirring Trouble Team
- BBC Cuts Costs: It’s Taking The Piss, But Not As We Know It
- A Case Of One Madman Blowing All The Money
- More Breaking News. From The Stirring Trouble Team
- Climate Change Myth Is Causing Panic. Even Among Climate Change Biggest Fans
- Political Correctness Is Dangerous For Your Health, Study Shows
Categories
Archives
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- January 2008