Ad Men Told To Keep Their Volume Down. Why Stop There?

November 22, 2009

Rejoice! Finally, someone in the Broadcasting Committee on Advertising Practice – yes, there is such a committee in Britain and, yes, it monitors TV ads – has realised that there is something seriously wrong with all the adverts on TV, i.e. that the level of sound in them is much louder than in the programmes themselves. You know, when you have to turn the volume down during commercial breaks because the sound is simply way too loud. Way, way too loud. And the message that is conveyed in this loud manner, let us be blunt about it, is usually not very exciting. It is about some fizzy drink being, well, fizzy basically, or about some cheap looking car being as good as a limousine, or it is about some ready meals, or chocolates, or beer, or shampoo all being great and tasty and wonderful. So...

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Category: Life In The UK
Tags: advertising, BCAP, sound levels